FELIPE MEMÓRIA

The editors - who command the largest sports journalism team in Brazil - have great freedom to work. They may change the type and quantity of main headlines, use modules that enter or not on the right that can go up or down, depending on their relevance.

Globoesporte.com undergoes continuous redesigning based on usability tests and qualitative research that involve the target public. Navigation by teams, for example, is a proven element of success.

Besides redesigning and improvements to its interface, the product undergoes constant upgrades regarding what really matters: content.

This makes perfect sense, as expected, whenever the site is called out on TV, the number of visits increases drastically. Even more after considering that voting via the internet is free of charge, whereas over the telephone or text messaging (SMS) carries a cost for the people.

One of the objectives of the product is exactly to function as the voting tool for the show. Moreover, it is a great source of content, with several pieces of exclusive information that complement that on TV. The product also helps, very strongly, to increase the number of subscribers to Globo.com. To do so, it offers news around the clock with everything that goes on in the house, exclusive videos and cameras with live shots, as well as all kinds of information about the participants, the house and the promotions.

The site's target public is extremely varied and involves almost every profile, mainly because the quantity of people is so vast and uncommon that if one profile type is privileged and any percentage of users is ignored, that would represent a huge amount of people. Therefore the preference is always to convey the simplest possible flow, privileging beginner users. Big Brother Brazil 5 holds the record of 29 million votes in a single elimination.

The homepage wireframe underwent changes during the project. This is the latest version I made. After that, it was all done directly in Photoshop, including the internal pages.

From this assumption, I set up a team with a designer, a developer, and an sweeper (capable of moving about both worlds). I was then joined by two of the best professionals I have ever worked with: Alexandre Saddi and Jorge Falcão. They were my partners in the project. Beside that, Diego Zambrano was in charge of art direction, Leonardo Burlamaqui in information architecture, and Bernardo Walkiers in copyrighting and webwriting.

The site has several interesting details: change of contrast and font size, keyboard shortcuts, hardcore implementation according to W3C standards, appropriate semantics, effective search, details such as form validation and emailing pages in AJAX, special CSS for printing, etc.

New releases are to be launched during the year. The idea is for it to be the first government portal with AAA accessibility level. For such, usability and accessibility testing will be were applied with participation of users with special needs. The greatest challenge, however, is to have the portal remain accessible by the end of the project.

High contrast screen for low vision people: a novelty in Brazil.gov .