PUBLICATIONS


 

Design for the Internet: Designing the Perfect Experience

livro Cover by Junior Simões

If I am asked "Felipe, what is your book about?", I would answer that it is about important points to think about when designing internet products.

The book is about process, interface design, usability testing and features that go beyond design and user friendliness. They are features capable of providing a pleasant experience and flow.

The idea is that it is not simply designing a pretty, functional site to create a successful product. That is not enough. The concept of the product is the major idea. The experience it provides is worth more than anything else, and for that to happen, one must explore the feature that most differs the internet from all other media: the great number of people connected.

->  Learn more (portuguese) or Buy now


livro Illustration of a user experiencing flow while navigating. (Bruno Drummond)

 

Masters thesis (PUC-Rio / 2004)

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dissertação Hansel and gretel and the Breadcrumbs (Bruno Drummond)
Ergonomic assessment of the structural navigation usability

The goal of the research is to evaluate the usability of the structural navigation, also known as Breadcrumb Trail. This tool shows the path back to the page users previously visited, allowing them to link back to major categories of information. There are several different types of Breadcrumbs and its efficiency were evaluated during the research.

->  Download thesis - PDF (zip files - 18.4mb) (portuguese)

 

Papers

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Breadcrumbs, usability and architecture: a field research Presented by Claudia Mont'Alvão at HCI International (2005, Las Vegas, US)

The objective of this research is to evaluate the breadcrumb usability. Breadcrumb trails are a textual representation of a website structure, providing links that allow users to return to previously visited pages. There are different types of Breadcrumbs represented in websites, and its efficiency will be investigated during this study.

->  Paper download - PDF (747kb)
Researching usability in Rio de Janeiro, Brazil: does the interactive industry echo academia? Presented at ECCE-12 (2004, York, England) / Photos

This article presents a research about interface usability and human-computer interaction made in Brazil, which are developed in university laboratories and interactive media companies. The work is focused mainly in research made at PUC-Rio Arts & Design Department and at the Globo.com usability laboratory, both in Rio de Janeiro, Brazil.

->  Paper download - PDF (200kb)
Pesquisas em Usabilidade no Brasil: Academia x Mercado Presented at 3rd USIHC (2004, Rio de Janeiro, RJ) / Photos

(portuguese) O artigo aborda a questão das pesquisas em usabilidade de interfaces e interação humano-computador realizadas no Brasil, tanto pelos laboratórios das universidades como por empresas atuantes no mercado. O trabalho foca principalmente pesquisas realizadas no Departamento de Artes & Design da PUC-Rio e no laboratório de usabilidade da Globo.com.

->  Paper download - PDF (40kb)
Usabilidade de Interfaces e Arquitetura da Informação: Navegação Estrutural Presented at 2nd USIHC (2003, Rio de Janeiro, RJ) / Photos

(portuguese) O artigo trata da Navegação Estrutural (ou Breadcrumb Trail), um elemento que funciona como acessório no processo hipertextual, responsável pelo mapeamento da estrutura organizacional e disponibilização de atalhos para diferentes páginas dos websites. Apresenta ainda o resultado de pesquisas que avaliaram o uso desta ferramenta.

->  Paper download - PDF (396kb)

 

Speaking events

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Designing Beyond Usability / book's content with some new ideas Presented at World Usability Day (2006, Rio de Janeiro, RJ) / Photos ->  (portuguese) View slides
Design for the internet / book's content Presented with some changes in the following events:
->  (portuguese) View slides

 

Interviews

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Capes.gov.br / generating knowledge for web professionals.  exclusive! Published in Webdesign Magazine, #41, May 2007. ->  (portuguese) Download - PDF (13.7 mb)  |  Read the translated interview - PDF (57 kb)
Symphony of Colors Published in Webdesign Magazine, #39, March 2007. ->  (portuguese) Download - PDF (1.5 mb)  |  Read the translated interview - PDF (41 kb)
What is it about this site? / Learn about the criteria do define the quality of a site. Published in Webdesign Magazine, #36, December 2006. ->  (portuguese) Download - PDF (2.6 mb)  |  Read the translated interview - PDF (56 kb)
Icons, when are they used? / How iconography can enhance the experience of site navigation. Published in Webdesign Magazine, #33, September 2006. ->  (portuguese) Download - PDF (2.1 mb)  |  Read the translated interview - PDF (48 kb)
Have you got your cyberfolio? / twelve rules to develop a good portfolio on the web. Published in INFO Exame Magazine, #242, May 2006. ->  (portuguese) Read the interview  |  Read the translated interview - PDF (39 kb)
Usability made in Brazil / how to design experiences.  exclusive! Published in Webdesign Magazine, #25, January 2006. ->  (portuguese) Download - PDF (472 kb)  |  Read the translated interview - PDF (59 kb)
Up or down? / see how the technology see-saw ended 2005. Published in Webdesign Magazine, #24, December 2005. ->  (portuguese) Download - PDF (4.7 mb)  |  Read the translated interview - PDF (40 kb)
Do you trust internet security? Published in Webdesign Magazine, #21, September 2005. ->  (portuguese) Download - PDF (248 kb)  |  Read the translated interview - PDF (39 kb)
Exclusive Interview: Felipe Memória  exclusive! Published in iMasters portal, March 2005. ->  (portuguese) Read the interview  |  Read the translated interview - PDF (51 kb)
Do you know what makes an Interface Designer? Felipe Memoria explains  exclusive! Published in Carreira Solo, February 2005. ->  (portuguese) Read the interview  |  Read the translated interview - PDF (48 kb)