Hello. I'm a Founding Partner at Work & Company, a Product Design and Strategy firm in Brooklyn, New York. Previously I was Partner, User Experience at Huge, where I headed the UX discipline across seven offices worldwide. I'm a designer.
Get in touch
Long bio: I started my career in Brazil where I led design in a team at Globo.com—the largest media company in Latin America. We did good work at the time, including the creation of the most popular sports site in the country (but the current version is not my original design).
While at Globo, I wrote a book about User Experience that ended up becoming very popular with the local design community. It sells pretty well to this day, even though it was written in 2005. The publishers constantly ask me to write another version, but it's unlikely I'll ever do it. I find no joy in writting and I have much more responsibilities now than I used to - I was only 26 when I did it.
I moved to the United States to work at Huge as an interaction designer in 2007—recruited by Gene, when the company was only 60 people. I worked my way up and in three years I was made partner. I led the design of some of Huge's most successful projects - including HBO GO, TED Talks, Pepsi Refresh, CNN.com, and Itaú. I also founded the Rio de Janeiro office, helped Huge expand to Brasília and Portland, and helped grow the offices on the west coast and in Europe.
When I left, Huge was 550 people strong. I had hired over 70 employees, and won 75% of the new business pitches I worked on.
In 2013 I founded Work & Company with some of the most talented people I know: Joe Stewart, Gene Liebel, Marcelo Eduardo and Mohan Ramwasamy. Our first client was Google and our first product shipped was VirginAmerica.com.
I have a MS in Usability and Human-Computer Interaction and a BS in Visual Design,
both from PUC-Rio,
where I also taught for two years before moving to the US.
I'm a member of the International Academy of Digital Arts and Sciences and served as judge in several industry competitions including the One Show Interactive.
Personal: I was born and raised in Rio de Janeiro.
The Memoria family has a tradition in architecture. My great-grandfather, Archimedes Memoria,
was the first of them. Everyone else followed in his path.
Turns out my mom is an architect too—a great one, though her side of the family is composed mostly of engineers and artists. So I grew up surrounded by great references: furniture, objects, art work and books.
One day I saw an announcement that Fluminense's games were going to be broadcast internationally and realized it would suddenly be feasible to live abroad.
That was in 2006. Nobody in NYC knows what Fluminense is, but I'm possibly the most die hard fan living in the city.
I deeply care about them—in the most unhealthy way possible.
Today I live in the same DUMBO apartment in Water Street
where Huge was born with my wife and child.
Family, work and soccer play a large role in my life.
Other things I like to do include building bikes
and playing Call of Duty with no guns—knife only.
As a designer, I'm interested in purity. I believe we should design for people and make the user interface transparent, yet elegant and exciting for the content the shine. I'm an enthusiast of modernism. The type of work I like is usually achieved by high performance individuals collaborating towards the same goal.
For more about me ask around.
- 244 Water St, 1st Floor.
- Brooklyn, NY 11201.
- +1 718 755 7439
- — Map, Photo